
Part 1 of 2 by Evil Chris Priestly
Well, it is the end of the first day of Gen Con here in Indianapolis Indiana and, like any good adventurer after a hard day’s toil, I have ventured to a local tavern where I can regale you with stories of my adventures.
Gen Con, for those who do not know, is the largest gaming convention in the United States and this is its 40th anniversary.
Sure, there are conventions that are larger for video games (like E3 or the upcoming PAX conference in Seattle), but I think it is the largest convention dedicated to gaming in North America. There are all sorts of games here; board games, dice games, live action role playing, card games, miniatures and, luckily for BioWare and EA, a growing segment of video games. The video games here try to fit in with the audience, so BioWare has sent our next great Fantasy RPG, Dragon Age: Origins for fans to play. There are other great games here as well like Dante’s Inferno and Warhammer Online, but I think we are the game that best fits in with the convention attendees. All of whom are gamers, fans of fantasy and, like me and the rest of the BioWare team, huge nerds who love the games we play.
We knew Dragon Age: Origins would be a great fit for the con, so we created a booth where we can allow fans to try out the PC and Xbox 360 versions with hands on game play. We also have a stage where we are doing combat demos as well as toolset and story presentations.
Along with me is Dragon Age Lead Writer David Gaider, Producer Fernando Melo, Technical Designer Cori May, Senior Programmer Derek Beland, QA Analyst Vanessa Prinsen, Toolset Programmer Bryan Derksen and Assistant Brand Manager Randall Bishop. David is doing double duty handling press interviews as well as doing stage presentations on the story of Dragon Age: Origins. Fernando and Bryan are doing toolset demos. And the rest of us are helping fans play the game and answer questions.
So far, things are going almost perfectly. The booth and Dragon Age: Origins are a huge hit with the crowd here. People love the game, David is giving interviews to press, we get to meet and answer fan questions on the game and we’re having an almost perfect time. Almost perfect? Yep, well, there are always a few small issues when you attend a convention. For example, all of our swag is missing. We hoped to have the inflatable swords we gave out at Comic Con here, but they are missing (hopefully they’ll come tomorrow). Also, during set up, we realized we didn’t have internet to authenticate our PC installs. Fortunately, our good friends at Mythic are here showing Warhammer Online and thanks to Bob, Jordan and the rest, we borrowed some internet to get the job done.
What are the things I’ve seen that impress me so far? Well, the Dante’s Inferno booth next door to us not only has an excellent hands on demo, but also a supercool statue of Dante 
We also had a fan of Mass Effect stop by the booth in an amazingly detailed Liara T’Soni costume. She had the detail down perfectly even going so far as to create her pistol. Those, along with how well the game is going over with fans are the definite highlights so far.
I’ll be back later on with another GenCon update and later, a blog about heading of to Games Com in Koln Germany, which is the next destination for BioWare this summer on our Summer Convention Tour. In the mean time, make sure you follow us at biofeed on Twitter and check out our convention pictures on the Community Flickr account here: Flickr Now it is time for bed or, as I like to say, Evil Chris needs sleep badly. Blog at you later.
Tags: conferences, dragon age, Evil Chris, GenCon

August 14, 2009 at 6:50 am |
[...] by just how awesome DA looks (I am definitely snagging that title), and had a chance to talk with one of its developers. Dragon Age is definitely set to be a franchise, and I asked if characters saved at the end of [...]
August 18, 2009 at 10:47 am |
You were one of the first people I saw (in the registration line) and one of the last (outside the movies on Sunday). Loved catching up; It’s always good to see a friendly face.
Keep the show summaries coming. Good reading.
August 20, 2009 at 8:14 am |
[...] for the successful November 3rd launch of Dragon Age on the PC and 360. The team has been out hitting the cons with playable demos and hosting builder training events to get the custom downloadable content ball [...]
September 15, 2009 at 5:14 pm |
“Also, during set up, we realized we didn’t have internet to authenticate our PC installs”
Now you know the pain of your customer base, firsthand. I’m glad that you all decided not to put your customers through the same pain of online authentication and instead only did a disc check. It wouldn’t hurt to remove that as well. I’m thinking back to ‘Unreal Tournament Classic’, the game that really was wonderful in its execution.
Back then, you couldn’t say gaming piracy wasn’t as prevalant as it was today. Perhaps broadband wasn’t excessively available, who knows? But that game was awesome.
-No CD Key required (gasp!)
-Free online play, period.
-Extensively moddable, to this day.
-Stable as a rock, even unpatched.
-Endlessly scalable, one of the few games that can run well on just about any laptop or even budget PCs (provided you turned everything all the way down and it STILL looked decent even when you did that). Later a fan-created ‘high-definition texture pack’ helped people relive the joys with even more detail then before.
-No disc checks, no DRM, no BS, no online activation.
I don’t know about you but if I recall, the sales for Unreal Tournament Classic were quite hefty even without any copy protection or DRM. People loved the game, they loved it at LAN parties, and they loved Epic Games and wanted to support its future endeavors. People who copied the games for their friends, those friends ended up buying their own copy just cause it was such an awesome game.
Don’t underestimate the loyalty of your customers. Piracy is always around but the more you upset people with DRM, the only ‘lost sales’ you’ll have are the ones from everyone who didn’t buy the game due to draconian DRM.
Kudos on omitting StarForce, and lets hope you can get rid of copy protection altogether.
You’re BioWare, you have a time-honored tradition among gamers of making really badass and wonderful games. Trust us and you shall be rewarded.