BioWare, Child’s Play and the Gift of the Yeti

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The Holiday times are on us once again, and this year to help everyone feel good about the holiday season, you can help BioWare donate to Child’s Play. For those of you who do not know, Child’s Play is the “geeks charity of choice” and does great work trying to raise money to help fund hospitals for sick kids around the world. This year, BioWare is going to try to raise a donation of up to $10,000 with the help of our new Facebook game Gift of the Yeti and our fans.

Gift of the Yeti is a fun and fast-paced social game for people of all ages., Available now as a free Facebook app, the game has been developed at BioWare by the studio’s new R&D group, BioWare Labs. In the Gift of the Yeti game, players have a chance to help a sick Santa by delivering gifts on his behalf. Facebook friends can compete to beat each others’ high scores. The backstory of the Yeti will unfold through a clever Advent day calendar, with each day revealing a new piece of the storyline. Gift of the Yeti also allows players to choose from a variety of different gifts that they can send to their friends to invite them to save the day for Santa, and support the Child’s Play organization.

For every play of Gift of the Yeti, BioWare will donate a minimum of a penny, up to a total of $10,000 to the Child’s Play charity. Child’s Play is a community-based charity grown and nurtured from the video game culture and industry, distributing toys, games, books and cash for sick kids in children’s hospitals worldwide. Originally supported by Penny Arcade, more information about Child’s Play can be found HERE

Gift of the Yeti is BioWare’s digital holiday card to its fans. We use social networking as a powerful tool to connect meaningfully with our tremendous fan community,” said Dr. Ray Muzyka, co-founder of BioWare and the Group General Manager of the RPG/MMO Group at EA. “Gift of the Yeti is a fun, engaging holiday present from BioWare to our fans, the first in a series of compelling social experiences from BioWare Labs.”

Child’s Play draws the bulk of our support from video gamers and the games industry, and we are honored to be part of BioWare’s Gift of the Yeti campaign,” said Kristin Lindsay, Program Coordinator, Child’s Play. “Now gamers can help support pediatric hospitals in the US, Canada and worldwide simply by playing the game and having fun! When gamers give back, it makes a big difference.”

You can check out Gift of the Yeti, and help BioWare donate to Child’s Play by visiting our Facebook Gift of the Yeti app HERE